Real Estate: Marketing
Date PostedArticle
10 hours ago Using the Internet to Buy and Sell Homes
In this modern age, any business that would want to survive should have an online presence, most especially to buying and selling homes. People these days have been relying on to the internet for their real estate transactions.
10 hours ago Writing Real Estate Letters - Remember That Not All Distressed Homeowners Are Upside Down
Although the majority of homeowners who are losing their homes today owe more than their home is worth in the current market, not all do. Those homeowners who still have equity need a different real estate prospecting letter than those who need to do a short sale. Here's what they need to hear from you.
10 hours ago New in Real Estate Sales? You Still Need a Website
New real estate agents who put off creating their own website are missing the opportunity to show the world why they should be chosen to represent buyers or sellers. Your real estate website can showcase all you have to offer clients - and it doesn't have to be expensive.
10 hours ago Senior-Oriented Real Estate Marketing
Some real estate agents have got the idea into their heads that senior citizens prefer houses, and that there is really no point in trying to sell apartments to them. This is not so. An apartment may be much easier to manage than a house, particularly if the senior lives alone. This way, the entirety of the property would be much more convenient to clean and access.
10 hours ago Creating a Real Estate Website - Does it Really Matter?
It is of importance that you have a real estate website that can cater to the needs and demands of home buyers and investors. Having a web presence like a website is a great way to take your business ahead.
10 hours ago Why Every Realtor Should Have a Website
If you are a realtor and you are still trying to get clients by putting fliers in mailboxes, listing your business in the Yellow Pages, and holding open houses, your competitors may be leaving you in the dust. They could also be saving more time than you by using their websites to answer clients' questions ahead of time. More importantly, they are likely to be grabbing a larger share of the client base.
Yesterday The Open, Hook and Close - Sample Realtor Video Marketing Script Ideas
Realtors choosing to take the plunge and opt to have a high definition video created about them can struggle when trying to develop their agent marketing script. A promotional video is one tool that can help create an immediate impact on the visitor because it stimulates several senses at one time. The typical flat or static web site is skimmed quickly without much regard to the realtor trying to get their brand implanted into the memory of their audience. A marketing video changes things a bit since the realtor who is being touted in the video is becoming more known to the web visitor and more likely to be remembered when the time comes to sell their home.
Yesterday Writing Real Estate Letters to Homeowners in Despair
Writing real estate letters to homeowners in despair requires a gentler touch. From financial difficulties to dealing with the death of a loved one, some homeowners are suffering from emotional turmoil. Make sure your letters approach them with care and understanding.
Yesterday Facebook - A Powerful Tool For Your Real Estate Business
In the unstable real estate market today, in order for real estate agents to sell homes, they need to work extra hard like when it comes to promoting their homes for sale in the internet. Facebook has become a very powerful avenue to market your real estate business on the internet today.
Yesterday Email Newsletters - How Does Yours Stack Up?
In an era when social channels such as Facebook and Twitter are growing at such phenomenal speeds, the humble email newsletter might sound like an outdated concept. But while social media is important, it can't reach everyone, and tools like email newsletters still have a role to play. That is, as long as they are well executed.
Yesterday How to Setup an Effective Real Estate Investor Website
With close to 90% of all buyers using the internet to search for property and real estate information, a real estate investor website is a critical element for any investor and Realtor. Without question a professional real estate investor website is a required business tool in 2010. With many services available here is an outline of the necessary components to look for when shopping for an effective website:
Yesterday Real Estate Video Blogging and Learning As I Go
Well we took the plunge and jumped into real estate video blogging. Hiring a webfirm to create the basic site was the easy part.
Yesterday Sell Your House Fast For Top Dollar - Marketing Tips to Find Home Buyers
Get home buyers to fall over each other to buy your house! Learn how to create an instant interest and set yourself apart from the competition by applying these 3 "must have" benefits to sell your house.
Yesterday Listing Titles - How to Get People Clicking
How do you title your listings? Do you try to squeeze in as much detail as possible, or do you aim to appeal to home hunters with more expressive language?
Yesterday HOPA Girl - Organic Marketing Plan
This article focuses on the outside of the box marketing strategies used by the recent explosion HOPA Girl and her organic marketing plan. We all need some insight on standing out in this ever competitive world, which is done by being creative, using social media, and most importantly being unique.
Yesterday What Is Discount Realty?
In 1981 the average cost to sell a home in the Dallas Fort Worth Real Estate Market was 6%. In 2010 that average remains the same. The use of the internet in marketing homes has drastically changed the way homes are bought in sold. It is really no longer necessary to have a store front operation to be a successful Realtor or Real Estate Broker. Find out why you, the Home Seller, should be keeping more of your money.
Sep 3, 2010 You Have to Be a Farmer and Irrigate the Crops to Be a Good Realtor
Whether you are just starting out in real estate or are a seasoned veteran, it may help to advance your career by "farming". Farming is a term used to describe a specified area, community or subdivision that an agent will specialize in. This area can be determined by an active or popular area or simply with geographic boundaries.
Sep 3, 2010 How to Generate Motivated Seller Leads For Free
Did I say free? Yes, you heard me right.
Sep 3, 2010 Cheap and Easy Ways to Market Your Real Estate Business
During these hard economic times, in order for your real estate business to get online visibility that may lead to sales you need to market it. But what if you have little or no extra capital to cover the marketing and advertising expenses?
Sep 3, 2010 Which Can of Coke Are You Selling?
There were once 3 cans of coke. Identical cans. And they were buddies at the factory line since they were produced one after another.
Sep 3, 2010 Why Estate Agents Shouldn't Rely Solely on Property Portals
Don't get me wrong, I'm not against property portals in any way. In fact several of my clients have had some huge success with them. But they are only one piece of a very big pie.
Sep 3, 2010 Build a Great Real Estate Website With a WordPress Premium Theme
Building a real estate website with a WordPress premium theme is something that every real estate professional should consider two great reasons. 1) You get a great looking website for your business that is extremely easy to customize and that offers you tens of thousands of free add-ons ( plugins, in the parlance of WordPress) that enable you to extend your website's functionality...
Sep 3, 2010 What is 800 Call Capture?
800 call capture is a technology used in the real estate and mortgage industries, and is often hailed as an excellent way to both generate sales leads and streamline the selling process. Unfortunately, many agents and brokers are not fully versed in the way the technology works, and as a result shy away from it for use in their business. While 800 call capture systems are not right for every business or every agent, it is worth knowing how they function before making the choice to use or discard them.
Sep 3, 2010 Creating A Mortgage Note - Setting The Price
Good job! You have done wonderful work beautifying your home (or building or land) to make it attractive to prospective buyers.
Sep 2, 2010 Prospecting - It's Not Just For Breakfast Anymore
When times were good, we could rely on referrals to give us all the business we needed. Nowadays, referrals alone aren't adequate to preserve the incomes we had become accustomed to. Just to replicate the same amount of money I USED to make, I need to WRITE 150 deals so I can CLOSE 75 deals. Why? Just look at the analysis...
Sep 2, 2010 Real Estate Marketing Based on Facts
Real estate marketing is hard enough without making assumptions based on fiction. Making decisions based on factual information is usually the difference between a successful campaign and going out of business.
Sep 1, 2010 Real Estate Agents' Commission Fees
The constantly published articles by the property journalist of The Straits Times in Singapore, on the up-coming stringent regulations to be taken effect by the end of 2010, cover, from the unethical agents to commission fees, were all very loop-sided. It was all about consumers' sufferings, which, I personally agree that, consumers should definitely be protected. However, no article has been published about the sufferings of the real estate agents in Singapore. But, the hammering of the real estate agents should not received a fixed commission fee of 2%.
Sep 1, 2010 How to Write Real Estate Letters to Distressed Sellers
Home sellers in distress need a different prospecting letter than those who aren't under pressure to sell. Your approach should be gentler, and should recognize that they do have choices other than listing the home.
Sep 1, 2010 How to Pull Out of a Real Estate Agreement
At times, you will need to pull out of a real estate agreement. This article tells you how to pull out should you need to.
Aug 31, 2010 Virtual Tours of Houses
The Internet has forged a remarkable transformation in the Real Estate Industry, making the task of marketing, buying and selling a home, more efficient. Time is one of man's most valuable assets and through the use of internet virtual tours, home buyers can focus their time and attention only looking at homes that meet their criteria.